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Leadership Team!

We are proud to have an amazing Leadership Team consisting of our Owners, Director, Assistant Director, and Education Coach! We cannot wait to share more about how Primrose can better prepare your child for their future endeavors! We look forward to meeting you!

 

Primrose Staff Member Photo
Teachers

Please come in for a tour to see how wonderful our teachers are in action! All of our teachers have a background in education, significant experience, impressive credentials, are CPR&first aid certified, and share our love and passion for young students. We are fortunate to have those wonderful teachers on our team!

Franchise Owner

Rita Strijker

Hello, I am Rita Strijker, the proud Franchise Owner of Primrose School of Virginia Beach South. As a parent and former educator – with a BA teaching degree in English and history from the University of Amsterdam and a Master of Science in organizational management and development – I value the importance of the high-quality, educational child care that Primrose Schools provides. My experience in research-based education and my career background have instilled in me a dedication to positively impacting children’s lives in a safe and nurturing learning environment.

My husband (a silent partner) and I discovered Primrose Schools after searching for a way to give children and families the best possible early childhood education experience. I was incredibly impressed with the unmatched curriculum, teaching method and passion of those involved with Primrose Schools. I quickly became an avid supporter of the brand and its dedication to partnering with parents to set children up for success in school and in life.

I am devoted to bringing the best possible child care experience to the Virginia Beach community and providing children with a solid foundation to excel in the future. We understand the importance of instilling a love of learning throughout a child’s early years, and we believe this is essential to building a new generation of bright citizens.

Primrose Schools is The Leader in Educational Child Care® and we are committed to delivering the best possible experience when it comes to your child’s education. We look forward to meeting you!

Our family would love to meet yours.

Contact us to schedule a tour.
A child and teacher's hand on a bookA young boy playing with toysA young boy playing to the floor looking up at cameraA young boy smiling at cameraA young boy looking at cameraA child and teacher's hand on a bookA young boy playing with toysA young boy playing to the floor looking up at cameraA young boy smiling at cameraA young boy looking at camera
© 2026 Primrose School Franchising SPE, LLC. All Rights Reserved.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. We will not offer you a franchise unless and until we have complied with applicable registration and disclosure requirements in your jurisdiction. Contact Primrose School Franchising SPE, LLC, 3200 Windy Hill Road SE, Suite 1200E, Atlanta, GA 30339, to request a copy of our FDD.

*Study was conducted on a representative sample of Primrose Pre-Kindergarten students across twelve Primrose schools in nine states in the Spring of 2024. The Bracken School Readiness Assessment 4th Edition assesses children’s school readiness in terms of their understanding of concepts that are strongly related to early childhood cognitive and language development as well as early academic achievement.

**Based upon recent assessments of approximately 3,900 Primrose students aged 4 screened using the Ages & Stages Questionnaires®, Third Edition during the 2024-2025 school year. Ages & Stages Questionnaires® and ASQ® are registered trademarks of Paul H Brookes Publishing Co, Inc.